Marketing · Research · AI-driven growth
Eli Schafer
I’m a marketer and researcher with over a year of marketing internships behind me, two years leading a team in England before that, and products of my own that I built and marketed. I turn research into plans a small team can actually run.
Selected work
Ten projects, from brand strategy to shipped products.
Open any case study, then flip through the rest with the arrows at the bottom of the page or your keyboard.
HearHim · iOS app · 2026
HearHim
Built and launched a Bible app that locks distracting apps until you read.
PlaylistScout · web app · 2025 – 2026
PlaylistScout
Turned a Chrome extension into a subscription product and marketed it to 300+ users.
Go Adventure Hawaii · Sep – Dec 2025
Integrated marketing plan
A 50-page plan covering brand, personas, SEO, social, merchandise and an AI phone line.
Go Adventure Hawaii · Fall 2025
Merchandise & pricing
A seven-product retro merch line, priced for tourist-shop margins.
Go Adventure Hawaii · Fall 2025
AI voice assistant
Designed a 24/7 AI phone agent so a tour operator stops losing bookings to missed calls.
Polynesian Cultural Center · In progress
Website project (in progress)
Currently working on how the PCC website performs. The full write-up will come when the work is ready to share.
Polynesian Cultural Center · Jan – Apr 2026
Marketing operations audit
Audited the marketing team's tools and onboarding, and proposed how to simplify both.
Waimea Valley · Sep – Dec 2025
Visitor focus group
Ran a focus group to find out why visitors see the waterfall and skip the rest of the valley.
the.schafers · personal project · 6 weeks
Instagram growth
Grew a brand-new account to 47,000 views with no ad spend.
The AI Podcast · host & creator · 2023 – present
The AI Podcast
Rebuilt a podcast's format around what listeners actually asked for.
Right now
Marketing intern at the Polynesian Cultural Center
I’m in my second internship term there. The first was about how the marketing team works; this one is about how its website performs.
How I work
Three things I try to do on every project.
Start with the evidence
Audit what exists, benchmark against someone credible, and let the data set the order of the work.
Make it runnable
A plan that fits on a page, a checklist the team can follow, a number they can track. If it can’t be run, it isn’t finished.
Build it, then measure it
I make the thing myself where I can, an app, a site, a phone agent, and I report what moved, including what didn’t.
